Spence Diamonds: Constantly Cut for Optimum Shimmer

Noticeably Better Diamonds, Obviously Better Prices

Harvard Business School calls it “vertical integration,” but back when they were inventing it, Doug Spence, creator of Spence Diamonds, and Sean Jones, CEO of Spence Diamonds, called it “looking for the headwaters of the Nile.”.

Yes, Doug Spence and Sean Jones felt they were explorers like Burton and Speke, or Stanley and Livingstone, as they permeated the dark jungle of diamond wholesalers, brokers, representatives and consortiums in search of the desired “very first look” position.

It took Doug and Sean 11 years to make the position that would allow them to deliver the world’s most gorgeous diamonds at the world’s cheapest rate.

This is possible only because our Spence diamond purchasers are the very first to see the newly-cut diamonds each day. Put five hundred professional diamond purchasers in a space full of diamonds and they’ll all pick precisely the same stones. The best diamonds go to the buyer who gets “very first look.”.

Below’s exactly what it requires to win “very first look”:. 1: Always, constantly, constantly do precisely what you said you would do. This is very important when you’re asking authorization to examine, buy and transport gemstones worth $850,000 an ounce. Spence won acceptance into the inner circle in just 11 brief years, a record.

2: Be able to pay completely promptly. If you request for even 24 hours to pay, the rate increases. Due to the high expense of diamonds, time is quite actually cash in the diamond-cutting company. The faster a diamond cutting home earns for their freshly-cut diamonds, the quicker they can reinvest that cash in rough diamond crystals that need to be cut and polished.

3: Have a diamond buyer standing by at all times.

Spence is the only business willing to meet all 3 requirements.

If we had to provide a big chain of precious jewelry establishments in shopping centers, we could not do it either. The bureaucracy of these big companies - and the sheer volume of diamonds they need - makes it impossible for them to buy diamonds like Spence Diamonds.

The Spence diamond buyer gets very first take a look at the freshly-cut diamonds each day, because Spence is the only business willing to supply a buyer who can pay on the spot. The diamonds we leave are offered to brokers who sell them to wholesalers who sell them to dealerships who sell them to business diamond purchasers who send them to their establishments worldwide. And each of the intermediaries who touches the diamond adds a little markup.



Spence removes all these intermediaries so you can get very first look diamonds at the most affordable possible rate. (Quality for quality, our rate is generally 16 to 19 % better.).

Our several thousand prototype engagement rings are on display in each of our 7 brick-and-mortar display rooms. We ‘d have more than $112,000,000 invested in inventory and the lugging expenses would require us to raise our rates if each of these was solid gold with actual diamonds. So we built a state-of -the-art production facility that allows us to produce precious jewelry on demand.

Harvard calls it “just-in-time inventory ” and “ideal vertical integration.”.

We call it “low overhead” and “no intermediaries.” Our customers win.

Diamond Cut— the most important of the 4Cs:. The brilliance of a diamond will be identified by its cut.

The science is remarkable: light is collected with the table, then bounced from feature to facet within the diamond as though it were in a residence of mirrors. Then, when all the light converges in the heart of the stone, it radiates outward with the crown facets in a quiet surge of scintillation. Twinkle. Shimmer. Glitter. Cut. Cut. Cut. Every diamond cutter knows the best ways to do this. The geometry isn’t really a trick, so don’t be deceived by all the embellishment about “master cutters” and other such nonsense. The basic reason that 99.71 percent of all diamonds are cut improperly is because diamonds are offered by weight and at $850,000 an ounce, there is powerful temptation to fudge the alignment of the aspects so that the completed diamond will be heavier. The diamonds that are cut correctly are the ones whose natural shape makes it possible for the diamond cutter to optimize their weight without misaligning any aspects.

And now you comprehend why Doug Spence and Sean Jones made it their life’s work to attain “very first look” position. The buyer who gets “very first look” at the freshly-cut diamonds will constantly pick the ones whose natural shape made it possible for them to be cut for maximum brilliance. Which, gentle reader, is the pedigree of every Spence diamond.

Every Spence diamond is cut correctly - for maximum sparkle - because Spence diamond purchasers constantly get “very first look.”.

With the business’s high degree of vertical integration, Spence Diamonds is proud to provide its customers the finest possible value and the market’s most thorough warranty. Even more information on Spence Diamonds, Canada’s largest Canadian-owned diamond specialist, can be found at spencediamonds.com.